Ms. Lani Lott is the President of LL Consulting, a firm committed to assisting communities with the revitalizaiton and development of their historic downtown cores, traditional commercial districts, urban commercial corridors, and business improvement areas.  L.L. Consulting has worked with local governments, Main Street programs, redevelopment agencies, business associations, chambers of commerce, business improvement districts, community development corporations and downtown associations throughout the Southwest.

For over 17 years, Lani has worked with hundreds of small business owners who are starting, stabilizing and/or expanding their businesses. Consulting specialties include business planning, market research, business feasibility, financial projections, visual merchandising strategies, special event and promotion planning, image building techniques, storefront and interior assessments, using technology to build customer loyalty and implementation marketing/promotional strategies.

Lani served as Executive Director for the Grass Valley Downtown Association from 1991-1997 where she created image and promotion campaigns in Grass Valley that have received national recognition.

She has consulted with numerous communities located throughout the Southwest providing special event and festival planning services, developing image building and retail based promotions and one-on-one consultations with individual businesses to redefine their marketing efforts.

Throughout the year, Lani is asked to share her experience and expertise at various conferences and workshops including the National Main Street Conference, the California Downtown Association, the International Downtown Association, the Arizona Governor’s Conference on Rural Development and the Arizona Historic Preservation Partnership.

Lani holds a BS in Public Administration from California State University, Sacramento.